TH ROYAL BLOG OLYMPICS

30 Jan

BLOG OLYMPICSTHE 305 BLOGSCENE IN 2015 IS UNRECOGNIZABLE FROM JUST 2 YEARS AGO.  INSTAGRAM KILLED THE LAST FEW TUMBLRS THAT WERE STILL DOING THEIR THING. MUSES ARE REAL & WHEN THEY ARE GONE, THEY ARE GONE.  SOUTH FLORIDA ISN’T LONDON OR LA.  THOSE CITIES HAVE MULTIPLE MEDIA LISTING EVERY EVENT UNDER THE SUN.  THE SCENE IS MUCH MORE EXCLUSIVEYOU HAVE TO PAY TO PLAY. 💰💰💰LIFESTYLEBLOGGING IS A MARATHON. WE LEFT OUR SOUTH BEACH STUDIOS, & RELOCATED TO THE HEART OF LITTLE HAVANA IN 2013.  AROUND THAT TIME WE NOTICED THE OTHER BLOGS BEGINNING TO DIMINISH THEIR POST FREQUENCY, SO WE DECIDED TEST A TWELVE POST PER MONTH FORMAT, WHICH WE ADHERED TO FOR THE ENTIRETY OF 2014.DEAD BLOGSAT CENTRAL ST MARTINS  JAMES KING LECTURED ON THE VALUE OF MICROBRANDING.  SO WHEN WE GOT TO THE CITY, 924COLLECTIVE BEGAN AS ADVENTURE IN MICRO-BRANDING & INDEPENDENT JOURNALISM.  UTILIZING FREE RESOURCES:  WORDPRESS, SOUNDCLOUD, TWITTER, & STUMBLEUPON.  WE HAD A FASCINATING CONVERSATION WITH DOMINGO CASTILLO ABOUT THE DIGITAL CULTURE SHIFT, WHERE EVERYONE IS PRODUCING FREE CONTENT.  NEWS MEDIA NOW RELIES ON FOOTAGE SENT IN BY AMATEURS.  COCA COLA USED TO SPEND MILLIONS ON AN ELABORATE CAMPAIGN, NOW THEY JUST RE-POST USER SUBMITTED CONTENT ON BILLBOARDS.924COLLECTIVE LIFEFLASH FORWARD TO 2014 WE SAW THE ARTLURKER WRITERS PRIZE & DEBATED ENTERING A PIECE, WITH THE “REWARD” OF $50 A POST RUN.  CONSIDERING ANYTHING OVER 250 WORDS, IS EARNING LESS THAN MINIMUM WAGE. A QUICK INTERNET SEARCH REVEALS A 20C A WORD MINIMUM.  SO THE PRIZE IN EFFECT IS PAYING 50% LESS FOR THE EXACT SAME WORK AS IF THEY HIRED A WRITER. THE PRIZE UNDERCUTTING THE VALUE OF THE WINNERS WRITING. WOWZANEVER NEVER AFTER GRADUATION WE WERE CONTACTED BY A JOURNALISM STUDENT, WHO HAD TO CREATE A MAGAZINE FOR HER MASTERS.  LONG STORY SHORT, SHE DIDN’T HAVE THE SKILLS TO PUBLISH A MAGAZINE.  IN EFFECT I WAS TAKING MY MFA FINAL EXAM WITHOUT SPENDING THE $60,000 TO GET IT.  THIS WAS A PARADIGM COMING OUT OF ART SCHOOL.  TOP CREATIVE COMPANIES WOULD HEADHUNT DEMANDING A MINIMUM 6-12 MONTH UNPAID INTERNSHIPS. AN UNPAID WORK VORTEX FOR PEOPLE WITH MFAS FROM THE ROYAL COLLEGE OF ART!?!  A FRIEND CONFESSED TO WORKING INTENSE 14 HOUR WORKDAYS UNPAID DESIGNING MENSWEAR AT ALEXANDER MCQUEEN.  SO EXPLOITATIVE LABOR IS ALIVE AND KICKING IN THE HEART OF THE CREATIVE WORLD, ITS JUST HOW YOU PACKAGE IT. ALPHA GAMMAVISIONS

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