SEVEN FAIRS IN 24 HOURS

3 Dec

IN SEARCH OFAS A CHILD DAD ALWAYS SAID, WHEN YOU TRAVEL MOVE WITH DIRECTION & PURPOSE.  GET FROM POINT A TO B AS SAFELY & DIRECTLY AS POSSIBLE.  WHEN YOU RELINQUISH CONTROL TO AN UNDISCLOSED DRIVER, THEIR GPS WILL GIVE YOU THE RUNAROUND.PORTRAIT AWARDFIRST STOP PULSE, THE COLLINS BEACH-SIDE ACCESS, LEADS DIRECTLY INTO THE CAFE/ BATHROOM AREA.  WHICH MAKES ENTERING THE FAIR AT THE ENTRANCE & PAYING COMPLETELY UNNECESSARY = EXHIBITION DESIGN & SECURITY FAILS.  IT IS BAD WHEN YOU GO THROUGH TWO TENTS, THEN DISCOVER TARGET MANAGES TO PRESENT MORE DYNAMIC WORK THAN THE “CONTEMPORARY ART GALLERIES” OF THE FAIR USING MOTION SENSORS & AUGMENTED REALITY.  ARE WE SEEING A STRONG MOVE FROM THE CORPORATE WORLD INTO THE ART LIFESTYLE SPHERE?ALEX YANESSCOPE WAS NEXT ON THE AGENDA, WITH A CONSIDERABLE TREK SOUTHBOUND.  EVEN ON THE BEACH WALKING PAST UNTITLED WE REGRETTED HAVING TO SHLUP AN EXTRA 12 MINUTES ON THE SAND TO GET TO THE SOUTH SIDE ENTRANCE, SCOPE WAS HOT, TEMPERATURE WISE, & THE BATHROOM SITUATION WAS MORE BEACH OUT-HOUSE. SO WE DIDN’T STAY LONG.ON TO UNTITLED, WHICH HAD A MUCH MORE OPEN & AIR CONDITIONED EXHIBITON SPACE.  USING GREY EXHIBITION SIGNAGE IS A NO NO. THAT IS THE FIRST THING YOU LEARN IN DESIGN!  SIGNAGE ALWAYS NEEDS TO BE READABLE BY AS MANY PEOPLE AS POSSIBLE.  BEING SHORT SIGHTED OR VISUALLY IMPAIRED MUST BE A NIGHTMARE TO FIND BOOTHS & BATHROOMS FACILITIES.  THE TOILET PAPER LOUNGE WAS FUNKY THO BUT NO TOILET. PROGRESSING ON TO THE NEXT ART STOP.TOILET PAPERACROSS TO AQUA, THE FIRST NON-TENT FAIR WE EXPERIENCED, A MUCH MORE MANAGEABLE FAIR, ALTHOUGH WE WERE NOT AS IMPRESSED BY THIS YEARS OFFERINGS AS PAST FAVORITES SVA & THE GOOD LUCK GALLERY HAVE NOW TRANSITIONED OVER TO PULSE.DELIVERY SERVICEHEADED TO THE CONVENTION CENTER WE WERE BLOWN AWAY BY THE LINES OF PEOPLE WAITING TO PICK UP THEIR ART BASEL CARDS! LUCKILY WE PICKED UP OUR GUEST PASSES GATESIDE +1, & DECIDED AT 4:30 IT WAS TIME TO HEAD OFF THE BEACH & COME BACK TO BASEL WITH A FULL TANK OF MENTAL GAS. ONLY TO ENTER TRAFFIC HELL!SADAM DOWNFALLART MIAMI IS HUGE, & THAT IS JUST 1/2 OF THE FAIR, CONTEXT IS A SPACE TO INVESTIGATE & SPEND SOME QUALITY TIME BEFORE THE WEEKEND MOB SCENE. BY FRIDAY EVERYONE WILL HAVE SPENT A LOT BOTH ENERGY & MONETARILY.  ITS CRAZY HOW FOUR BILLION DOLLARS WORTH OF REVENUE FLOWS THROUGH THESE NARROW CORRIDORS A LIGHT SPEED. ENOUGH TO OVERLOAD THE SENSES.BASEL LOVE

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